Server-side tracking
Server-side Google Tag Manager on Google Cloud or Stape. Signals travel through your own domain and are less likely to be lost to ad blockers and browser restrictions.
Daniel Tyburski · Freelance Tracking & Analytics · Cologne
Marketing data. Complete again.
I build tracking infrastructures that still deliver complete data when cookie banners, ad blockers and iOS get in the way. For enterprises, brands and e-commerce.
Available now · 2 to 4 days per week Get in touch →
Selected clients & roles
The problem
Your ad platform only sees what arrives.
Cookie banners, ad blockers and iOS let less and less through. Yet decisions are made on exactly these numbers every day. More budget won't fix a data problem.
Services
Measure what matters. Not everything you can.
From concept to go-live: I plan, build and test tracking setups that marketing, finance and leadership can rely on.
Conversion APIs
Meta CAPI, Google Ads Enhanced Conversions, TikTok and Pinterest. So ad platforms see the purchases and leads the browser no longer reports. Properly deduplicated.
GA4 & Tag Manager
Setups, audits, migrations and consolidations across brands and markets. With a data layer and event concept that survives the next relaunch.
Consent management
Cookiebot, Usercentrics, Trustcommander and Consent Mode v2. Set up so tags only fire after consent, without losing anything you are allowed to measure.
Tracking audits
I check which events really arrive, where signals get lost and what needs fixing first. You get a prioritised list, not a 60-page PDF.
Reporting & automation
Dashboards in Data Studio and automated reporting via the GA4 API. Optionally with daily checks that alert you when conversions suddenly drop. So your Monday meeting no longer starts in Excel.
Working together
Project workRemote, long-term possible
AuditWith a prioritised action list
ImplementationFrom concept to go-live
White labelBehind the scenes for agencies
Ongoing supportHourly, for QA and further development
Published
„Maßanzug oder Massenware?“
“Tailor-made or mass-produced?” My article on stakeholder-focused reporting: why leadership needs different numbers than the performance team, and how Looker Studio, Qlik and Excel serve different needs. Published in German.
Analytics Pioneers Magazin · Issue 04/2025 · p. 46 ff.
About me
I know what wrong numbers cost.
8+ years in digital analytics · Server-side since 2022
From 2018 to 2022 I built my own e-commerce brands. I ran Meta and Google Ads myself, with my own money and based on the numbers the platforms reported.
Today, as a freelancer, I build the tracking those decisions rely on. For enterprises, brands and agencies, remote from Cologne, Germany.
Google Tag ManagerServer-Side GTMGA4Meta CAPIEnhanced ConversionsConsent Mode v2Data StudioJavaScript