/* Brand-System v2 für dt-analytics.de, TrackingBlueprint und das Tracking-Kollektiv.
   Print-Look (Archivo + DM Mono, Creme/Tinte), Signal-Grün als Akzent aus der alten Seite. Schriften lokal gehostet. */

@font-face{font-family:"Archivo";src:url("fonts/archivo-latin-var.woff2") format("woff2");font-weight:400 900;font-style:normal;font-display:swap}
@font-face{font-family:"DM Mono";src:url("fonts/dmmono-400-latin.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"DM Mono";src:url("fonts/dmmono-500-latin.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}

:root{
  --ink:#11110f;
  --cream:#eee7d8;
  --paper:#f5f0e6;
  --paper2:#e7dfcf;
  --photo:#fbf8f1;
  --line:#b5ad9d;
  --darkline:#4d4b45;
  --muted:#6b665b;
  --signal:#10b981;
  --accent:#ff5722;
  --accent-ink:#d84315;
  --max:1220px;
  --pad:clamp(22px,4vw,58px);
  --mono:"DM Mono",ui-monospace,monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Archivo,Arial,sans-serif;overflow-x:hidden;-webkit-font-smoothing:antialiased}
body:before{content:"";position:fixed;inset:0;pointer-events:none;z-index:100;opacity:.07;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180' viewBox='0 0 180 180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.82' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.8'/%3E%3C/svg%3E")}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
:focus-visible{outline:3px solid var(--accent);outline-offset:4px}
.wrap{width:min(var(--max),calc(100% - 2*var(--pad)));margin:auto}
.nowrap{white-space:nowrap}
section{padding:clamp(80px,9vw,120px) 0}

/* NAV */
.nav{height:82px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.wordmark{font-weight:900;line-height:.76;letter-spacing:-.075em;font-size:25px}
.wordmark span{display:block;font-family:var(--mono);font-size:9px;letter-spacing:.12em;font-weight:500;margin-top:9px;text-transform:uppercase}
.nav-cta{font-family:var(--mono);font-size:12px;text-transform:uppercase;border-bottom:1px solid;padding-bottom:5px}
.nav-cta:hover{color:var(--accent-ink)}
.nav-links{display:flex;align-items:center;gap:22px}
.nav-lang{display:inline-flex;align-items:center;gap:7px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--muted);padding:4px 2px}
.flag{width:19px;height:auto;flex:0 0 19px;border-radius:2px;box-shadow:0 0 0 1px rgba(17,17,15,.18)}
[hidden]{display:none !important}
.lang-hint{background:var(--ink);color:var(--cream);font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase}
.lang-hint-inner{display:flex;align-items:center;flex-wrap:wrap;gap:6px 18px;min-height:42px;padding:7px 0}
.lang-hint-text{display:inline-flex;align-items:center;gap:10px}
.lang-hint a{color:var(--accent);white-space:nowrap}
.lang-hint a:hover{text-decoration:underline}
.lang-hint-close{margin-left:auto;background:none;border:0;color:var(--cream);font-size:22px;line-height:1;padding:2px 6px;cursor:pointer}
.nav-lang:hover{color:var(--accent-ink)}

/* TYPO */
.label{display:flex;align-items:center;gap:10px;font-family:var(--mono);text-transform:uppercase;letter-spacing:.08em;font-size:13px;font-weight:500;margin-bottom:22px}
.eyebrow{font-family:var(--mono);text-transform:uppercase;letter-spacing:.08em;font-size:15px;line-height:1.3;font-weight:500}
h1,h2,.statement{hyphens:none;-webkit-hyphens:none}
h1{font-size:clamp(50px,6.1vw,84px);line-height:.94;letter-spacing:-.075em;word-spacing:.035em;text-transform:uppercase;margin:20px 0 30px;font-weight:900;max-width:900px}
h2{font-size:clamp(42px,5vw,68px);line-height:.95;letter-spacing:-.07em;word-spacing:.035em;text-transform:uppercase;margin:0 0 30px;font-weight:900}
.lead{font-size:clamp(21px,2.2vw,29px);line-height:1.16;letter-spacing:-.035em;max-width:760px}
.copy{font-size:clamp(19px,1.7vw,23px);line-height:1.3;letter-spacing:-.02em}
.copy p{margin:0 0 20px}

/* BUTTONS */
.actions{margin-top:28px;display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.button{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:var(--ink);color:var(--cream);padding:17px 24px;font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:.02em;border:2px solid var(--ink);transition:background .18s,border-color .18s,color .18s}
.button:hover{background:var(--accent-ink);border-color:var(--accent-ink);color:#fff}
.button.ghost{background:transparent;color:var(--ink)}
.button.ghost:hover{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.button svg{width:16px;height:16px;fill:currentColor}

/* Status-Pille (aus der alten Seite) */
.status{display:inline-flex;align-items:center;gap:10px;margin-top:26px;border:1.5px solid var(--ink);border-radius:999px;padding:9px 16px 9px 13px;font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.05em;transition:background .18s,color .18s}
.status .dot{width:9px;height:9px;border-radius:50%;background:var(--signal);flex:0 0 9px;animation:pulse 2.2s infinite}
.status .status-cta{color:var(--accent-ink);font-weight:500;white-space:nowrap}
.status:hover{background:var(--ink);color:var(--cream)}
.status:hover .status-cta{color:var(--accent)}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(16,185,129,.55)}70%{box-shadow:0 0 0 9px rgba(16,185,129,0)}100%{box-shadow:0 0 0 0 rgba(16,185,129,0)}}
@media (prefers-reduced-motion:reduce){.status .dot{animation:none}}

/* HERO mit Polaroid */
.hero{padding:clamp(28px,4vw,52px) 0 clamp(48px,5vw,72px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(280px,.6fr);gap:70px;align-items:center}
.polaroid{position:relative;margin:0;justify-self:center;width:min(340px,100%);background:var(--photo);padding:12px 12px 46px;transform:rotate(2.5deg);box-shadow:0 2px 3px rgba(17,17,15,.12),0 22px 40px -12px rgba(17,17,15,.35)}
.polaroid img{width:100%;height:auto;aspect-ratio:1/1;object-fit:cover;object-position:center top;filter:grayscale(1) contrast(1.04)}
.polaroid figcaption{position:absolute;left:16px;right:16px;bottom:14px;display:flex;justify-content:space-between;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.06em;color:var(--ink)}

/* LOGO-LEISTE */
.trust{background:var(--paper2);padding:34px 0 38px}
.trust .label{margin-bottom:22px}

/* PROBLEM-BAND */
.problem{background:var(--ink);color:var(--cream);padding:clamp(64px,7vw,96px) 0}
.problem-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:60px;align-items:end}
.statement{margin:0;font-size:clamp(38px,4.6vw,62px);line-height:.95;letter-spacing:-.07em;font-weight:900;text-transform:uppercase}
.problem p.sub{margin:0;font-size:clamp(19px,1.7vw,23px);line-height:1.3;letter-spacing:-.02em;color:#cfc8b8}
.problem p.sub strong{color:var(--cream)}

/* LEISTUNGEN */
.services-head{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(0,.75fr);gap:60px;align-items:end;margin-bottom:48px}
.services-head h2{margin:0}
.services-head .lead{font-size:clamp(19px,1.8vw,24px)}
.services{display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--ink)}
.service{padding:28px 28px 32px 0;border-bottom:1px solid var(--line)}
.service:not(:nth-child(3n+1)){padding-left:28px;border-left:1px solid var(--line)}
.service-top{display:flex;align-items:center}
.service-tag{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.service-icon{width:44px;height:44px;color:var(--ink)}
.service-icon svg{width:100%;height:100%;overflow:visible}
.service-icon path,.service-icon circle,.service-icon rect,.service-icon line,.service-icon polyline{fill:none;stroke:currentColor;stroke-width:2.4;stroke-linecap:round;stroke-linejoin:round}
.service-icon .fill{fill:var(--accent);stroke:none}
.service h3{font-size:clamp(24px,2.3vw,30px);line-height:.95;letter-spacing:-.055em;text-transform:uppercase;margin:20px 0 12px}
.service p{font-size:15px;line-height:1.42;margin:0;max-width:340px}
.modes-wrap{margin-top:44px}
.modes-wrap .label{margin-bottom:16px}
.modes{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:20px;border-top:1px solid var(--line);padding-top:18px}
.modes strong{display:block;font-size:16px;font-weight:800;text-transform:uppercase;letter-spacing:-.01em;margin-bottom:4px}
.modes span{display:block;font-size:14px;line-height:1.35;color:var(--muted)}

/* VERÖFFENTLICHT: kompakte Beleg-Karte */
.feature{background:var(--paper2);padding:clamp(56px,6vw,84px) 0}
.feature-card{display:grid;grid-template-columns:230px minmax(0,1fr);border:2px solid var(--ink);background:var(--photo)}
.feature-media{border-right:2px solid var(--ink);background:#dcdcdc}
.feature-media img{width:100%;height:100%;aspect-ratio:1/1;object-fit:cover}
.feature-body{padding:26px clamp(24px,3vw,40px);display:flex;flex-direction:column;justify-content:center}
.feature-logo{width:118px;height:auto;margin-bottom:16px}
.feature h3{font-size:clamp(24px,2.3vw,32px);line-height:1.05;letter-spacing:-.045em;margin:0 0 10px;font-weight:900}
.feature p{font-size:16px;line-height:1.45;margin:0 0 14px;max-width:640px}
.feature .who{font-family:var(--mono);font-size:11px;text-transform:uppercase;color:var(--muted)}

/* ÜBER MICH + REFERENZEN */
.about{background:var(--paper)}
.about-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:70px}
.about h2{margin-bottom:18px}
.facts{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.pills{display:flex;flex-wrap:wrap;gap:8px;margin:28px 0 0}
.pill{border:1.5px solid currentColor;border-radius:999px;padding:8px 13px;font-family:var(--mono);font-size:10px;text-transform:uppercase}
.clients{margin-top:44px}
.clients .label{margin-bottom:26px}
.logo-marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.client-logos{display:flex;align-items:center;flex-wrap:nowrap;width:max-content;animation:logo-marquee 42s linear infinite}
.logo-marquee:hover .client-logos{animation-play-state:paused}
@keyframes logo-marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.client-logo{flex:0 0 auto;height:30px;width:auto;max-width:none;margin-right:clamp(46px,6vw,90px);object-fit:contain;filter:grayscale(1) brightness(0);opacity:.88}
.client-logo.tall{height:46px}
.client-logo.raw{filter:none;height:24px}
.client-logo.pi{height:42px}

/* KONTAKT + FOOTER */
.final{background:var(--ink);color:var(--cream);text-align:center;padding:clamp(90px,10vw,125px) 0}
.final .label{justify-content:center}
.final h2{max-width:980px;margin:0 auto 26px}
.final-meta{font-family:var(--mono);text-transform:uppercase;font-size:12px;margin-bottom:30px;color:#cfc8b8}
.final .actions{justify-content:center}
.final .button{background:var(--cream);color:var(--ink);border-color:var(--cream)}
.final .button:hover{background:var(--accent);border-color:var(--accent);color:var(--ink)}
.final .button.ghost{background:transparent;color:var(--cream);border-color:var(--darkline)}
.final .button.ghost:hover{border-color:var(--cream)}
.footer{background:var(--ink);color:var(--cream);border-top:1px solid #44423d;padding:22px 0 30px}
.footer-inner{display:flex;justify-content:space-between;gap:30px;font-family:var(--mono);font-size:10px;text-transform:uppercase;letter-spacing:.05em}
.footer-inner nav{display:flex;gap:18px}
.footer-inner a:hover{color:var(--accent)}

/* LinkedIn-Buttons: einfarbig, LinkedIn-Blau beim Drüberfahren (Desktop) und Antippen (Handy) */
.button.linkedin{-webkit-tap-highlight-color:transparent}
.button.linkedin:hover,.button.linkedin:active,.button.linkedin:focus-visible,
.final .button.linkedin:hover,.final .button.linkedin:active,.final .button.linkedin:focus-visible{background:#0a66c2;border-color:#0a66c2;color:#fff}

/* RECHTSSEITEN */
.legal{padding:clamp(36px,5vw,64px) 0 clamp(80px,9vw,120px)}
.legal-inner{width:min(860px,calc(100% - 2*var(--pad)));margin:auto}
.back{display:inline-block;font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.05em;color:var(--muted)}
.back:hover{color:var(--accent-ink)}
.legal h1{font-size:clamp(42px,6vw,72px);margin:22px 0 36px}
.legal h2{font-size:clamp(22px,2.4vw,28px);line-height:1.15;letter-spacing:-.03em;text-transform:none;font-weight:900;margin:48px 0 14px;overflow-wrap:break-word}
.legal h3{font-size:18px;line-height:1.25;font-weight:800;margin:28px 0 8px}
.legal p,.legal li{font-size:17px;line-height:1.55}
.legal p{margin:0 0 14px}
.legal ul{margin:0 0 14px;padding-left:20px}
.legal a{text-decoration:underline;text-underline-offset:3px}
.legal a:hover{color:var(--accent-ink)}
.legal .caps{text-transform:none;font-size:15px;letter-spacing:.01em}

/* RESPONSIVE */
@media(max-width:980px){
  .hero-grid{grid-template-columns:minmax(0,1fr) minmax(220px,.55fr);gap:40px}
  .services{grid-template-columns:repeat(2,1fr)}
  .service:not(:nth-child(3n+1)){padding-left:0;border-left:0}
  .service:nth-child(2n){padding-left:28px;border-left:1px solid var(--line)}
  .services-head,.problem-grid{grid-template-columns:minmax(0,1fr);gap:24px}
  .modes{grid-template-columns:repeat(3,minmax(0,1fr))}
  .status{white-space:nowrap}
  .status .status-cta{display:none}
}
@media(max-width:720px){
  .nav{height:70px}
  .hero-grid,.about-grid{grid-template-columns:minmax(0,1fr);gap:40px}
  .eyebrow-name{display:none}
  .eyebrow{white-space:nowrap}
  .hero-grid .polaroid{order:-1;justify-self:center;width:min(230px,62vw);margin:18px auto 4px;transform:rotate(2deg)}
  .services{grid-template-columns:minmax(0,1fr)}
  .service,.service:nth-child(2n){padding-left:0;border-left:0}
  .service{display:grid;grid-template-columns:36px minmax(0,1fr);column-gap:16px;padding:22px 0 24px}
  .service .service-top{grid-row:1 / span 2;align-items:flex-start;padding-top:2px}
  .service-icon{width:36px;height:36px}
  .service h3{margin:4px 0 8px;font-size:22px}
  .feature-card{grid-template-columns:minmax(0,1fr)}
  .feature-media{display:none}
  .feature-body{padding:24px 22px}
  .modes{grid-template-columns:repeat(2,minmax(0,1fr))}
  .logo-marquee{margin:0 calc(-1 * var(--pad));-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
  .client-logos{animation-duration:26s}
  .client-logos .client-logo{margin-right:46px;height:30px}
  .client-logos .client-logo.raw{height:19px}
  .client-logos .client-logo.pi{height:32px}
  .client-logos .client-logo.tall{height:36px}
}
@media(max-width:480px){
  .nav-cta{font-size:10px}
  .wordmark{font-size:21px}
  section{padding:70px 0}
  h1{font-size:clamp(38px,11.4vw,72px)}
  h2{font-size:clamp(34px,10vw,58px)}
  .statement{font-size:clamp(32px,9.4vw,58px)}
  h1,h2,.statement{hyphens:manual;-webkit-hyphens:manual}
  .eyebrow{font-size:12px;letter-spacing:.04em}
  .status{display:flex;justify-content:center;font-size:10px;letter-spacing:.03em;padding:10px 12px;white-space:nowrap}
  .status .status-cta{display:none}
  .actions .button{flex:1 1 100%}
  .footer-inner{flex-direction:column;gap:10px}
}

@media (prefers-reduced-motion:reduce){
  .logo-marquee{margin:0;-webkit-mask-image:none;mask-image:none}
  .client-logos{animation:none;width:auto;flex-wrap:wrap;justify-content:center;row-gap:24px}
  .client-logos .client-logo.dup{display:none}
  .client-logos .client-logo{margin:0 clamp(14px,3vw,36px)}
}